Triplethink – the 3 faces of a copywriter

What the youth of today don’t appreciate, what with their Minecrank and spinny fidgets, is the pleasure of an action figure.
 
The preeminent figures of my childhood were He-Man toys, with their squashy rubber heads, semi-toxic paintwork and preposterous musculature.
 
Amongst that rippling plastic menagerie was a gentleman known as Man-E-Faces – proof if nothing else that the naming of cartoon characters has been in steady decline since 1987.
 
Man-E-Faces’ USP