TripAdvisor’s CMO on its transformation into a booking site

TripAdvisor is returning to the UK with a new TV campaign aimed at making sure its customers know it is more than just a review site.
The new ad, which airs from today (20 June) sees TripAdvisor use its owl logo as a spokesperson to explain how the company can be used to search, compare and find the lowest price on hotels.
Though the company has had this functionality for a while, it says many people are still not aware of it and use the site merely for reviews. The owl uses the tagline ‘