Trinity Mirror’s Zoe Harris on why marketing should be a priority at newspapers

In the struggle to offset crumbling business models, newspaper publishers should focus on how marketing can make content meaningful to their readers rather than just producing articles, warns Trinity Mirror's marketing director Zoe Harris.
While many of the speakers at IAB’s content and native event reiterated that “content is king” and that good content is the solution to the many problems facing the industry, Harris believed that marketing rigour is what will help newsbrands