Trinity Mirror’s new head of ‘invention’ on why marketers are best-placed for creative sales roles

Zoe Harris was originally in charge of all things insight and communications-related as group marketing director at Trinity Mirror. In February, she also had a short stint as publishing director of the doomed New Day newspaper, with the female-targeted publication folding after 10 weeks.
However, since the beginning of August she has been put in charge of an extra division – the ‘invention’ team, which essentially looks “to bring creative solutions to sales”.
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