Trinity Mirror to rebrand as Reach to reflect new found scale

Trinity Mirror is changing its name to reflect its newly enlarged operations, which now benefit from the publishing assets of both Northern and Shell and Local World, by rebranding as Reach.
Trinity Mirror first emerged from a merger of Trinity and Mirror Group back in September 1999 but the business has now grown significantly beyond the sum of these parts, prompting a refresh.
Chief executive officer Simon Fox, said: “Through our content we reach millions of people every day.  Our r