Trimming the fat in media buying with the help of technology

The digital media landscape  has moved  from a people managed into a technology managed business with the average marketer using five technologies and four different vendors. Managing media spend is a daunting process for marketers that can lead to disappointing media buys and performance.
Some of the toughest challenges facing marketers, according to a Steelhouse Digital/Forrester  in depth survey,  is the use of multiple ad technologies to purchase media. The tools these ma