Tricks and tips to maximise digital effectiveness

What does success look like in the digital age and how can marketers make sure they deliver on a daily basis? Top marketers from Peugeot, Dixons Carphone, Mondelez, Aviva, The Economist and the IPA share their thoughts.
How do you drive marketing effectiveness and why is it so crucial?
Janet Hull, IPA director of marketing strategy
“Getting the measurement strategy right is very important. You can look at data day in and day out, and make decisions every second, but you have to keep a clea