Trends for 2017: Gig economy, price hikes & measurement

Hard times for the ‘gig economy’
Brands that make up the rapidly growing ‘gig economy’ faced a number of obstacles this year. In October, an employment tribunal in the UK ruled that Uber can no longer classify its drivers as self-employed and must pay them the national minimum wage, as well as providing statutory workers’ rights. Although Uber has said it will appeal against the ruling, it comes amid mounting scrutiny and opposition towards services that use s