Treat customers like humans, not numbers

As we move into 2017 and a world of increased connectivity, AI, machine learning, and a time when corporate data is ‘gigantic’ rather than merely Big, we are confronted with a CRM challenge – how do marketers treat customers like humans and not numbers?
In the middle of this data deluge, omnichannel connectivity and digitisation of choice, the consumer expects a 24/7, seamless, personalised and ultimately human service. We expect to wake up on a Saturday morning and be able to