Travelodge admits price alone cannot boost loyalty as it launches premium rooms

Travelodge’s new premium room.Travelodge is launching premium economy rooms or ‘SuperRooms’ throughout the UK as it looks to push its services to professionals.
The rooms include more modern ‘residential’ décor in shades of taupe and beige. More seating is available, along with more USB charging points, more choice of lighting, a full length mirror, ironing board and hairdryer. The rooms also include a Lavazza ‘A Modo Mio’ fresh capsule coffee ma