Transparency in branded content: event takeaways from Facebook, New York Times and Bacardi Martini

Branded content can work like magic, but full transparency is crucial if the industry wants to raise the bar for quality, agreed panelists at The Drum Studios branded content event in London last week.
It was not that long ago that Guardian Labs’ Anna Watkins said that the key to surviving the ‘adblockalypse’ lies in offering fewer, but more premium quality commercial messages and formats. As brands and publishers look to monetize content in this space, it then begs the qu