Transparency decoded: how marketers can take control of adtech

Ahead of ‘Ethical Adtech: Does adtech have a heart?’, a panel event by The Drum, in association with iotec, championing change in adtech, and the unveiling of its white paper and manifesto on how the industry can begin to solve transparency issues, we have highlighted key insights from the white paper below.
Costs should not be mysterious
Ian Armstrong, general manager, global advertising at Jaguar Land Rover, believes there should be no room for doubt when it comes to financial tran