Trading desk for creative: Wunderman's Caspar Schlickum on his mission to fuse creative and tech

Last month Wunderman announced that its APAC operations were to be captained by Xaxis EMEA chief exec Caspar Schlickum.
Given that agency trading desks themselves are a relatively new phenomenon, the move from trading desk to creative agency isn’t a path well-trodden.
Almost two months on and Schlickum is starting to find his feet in his new home of Singapore and while its early days in the role, The Drum spoke to Schlickum about the motives behind the move.
For anyone that has traver