Toyota gets ‘serious’ about play with Avalon campaign lead by I Tonya director

Toyota wants people to race and play in its new 2019 Avalon model, according to a new campaign, ‘Serious Play,’ that dares drivers to experience adventure, spontaneity and playfulness.
The campaign looks to drive home the notion that the completely redesigned Avalon – designed, engineered and assembled in the US – has everything drivers need to get more out of life. The fully-integrated campaign was developed between two of Toyota’s agencies of record, inc