Tourism Tasmania campaign urges Australians to come down for air

Tourism Tasmania is urging Australians to break free from the stresses of modern life and connect with nature with an invitation to 'Come Down for Air'.
As part of the campaign, created by Clemenger BBDO Sydney , short one minute videos have been released highlighting tourist-worthy places to see like the Bay of Fire, Ben Lomond, Belgrove Distillery and Stanley.
The campaign will run across radio, print, outdoor and online.
John Fitzgerald, chief executive officer, Tourism Tasmania sai