Tourism Ireland begins hunt for lead creative and media agencies

Tourism Ireland has begun a hunt for lead global creative and media agencies in partnership with market intelligence provider Creativebrief, with the successful agencies set to be appointed in May 2018.
Publicis London and Carat/i-Prospect serve as incumbent agencies but the official tourism body is obliged to retender for its services every seven years, opening up the field for other firms to muscle in.
The winning teams will assume responsibility for promoting the whole of Ireland as a global