09-01-2017 21:19 via thedrum.com

Top ten trends to look for in 2017 as influencer marketing continues to evolve

From the evolving world of artificial intelligence to expectations of instant communications, consumers seeking the value of a product offer marketers more opportunities to make inroads going in 2017.
Based on research and work with over 350 national brands last year, Stacy DeBroff, CEO and founder of Influence-Central showcased the top ten trends in influencer marketing this year, with an emphasis on videos, the search for authenticity and a good story.
1.  Demonstration videos are key
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