Top marketers share their summer reading essentials

Helen TupperHead of marketing, Virgin Red
Marketing pick: How to Have a Good Day, by Caroline Webb
A very well researched book that makes sense of behavioural economics and psychology and provides practical tools to support personal development. Great for both individuals and leaders.
General: The Inevitable, by Kevin Kelly
If you’re interested in the next wave of technology and how it will change our lives, this book is for you. Kevin Kelly, one of the founders of Wired magazine, is worl