Top marketers say data fuels brand safety, transparent media but there are challenges in knowledge

Marketers from Coca-Cola, Lazada, Zuji, Johnson & Johnson, Income, Fonterra and Skyscanner, agreed that data was key to making smart decisions, fuelling outcome-based metrics and driving the charge for brand safe and transparent media.
The brands came together to discuss the opportunities and challenges for digitally-savvy marketers, alongside Integral Ad Science and Datorama and, while the marketers were unanimous in agreeing the ability of data to power modern marketing decisions, many cha