Top 5 branded Roblox activations, from Nike to Chipotle

A growing number of brands have turned to Roblox as a gateway into the metaverse. Here are five recent activations that stand out. 
When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. But this is primarily a byproduct of popular works of science fiction, pulled from the likes of Snow Crash and Ready Player One. 
One day, the metaverse cou