24-10-2016 18:20 via thedrum.com

Top 10 B2B marketing trends for 2017 make up a 'digital mesh,' report suggests

A new report published today suggests important emerging trends for digital platforms  including the need for a digital 'mesh' to support the future of digital business and its underlying platforms and IT practices. 
A digital mesh focuses on people and the Internet of Things (IoT) endpoints, the Gartner report suggests as well as the information and services that these endpoints access. With capabilities such as blockchains, distributed ledgers and digital twins, it is possible now to
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