Tom Goodwin: Treat data like a friend down the pub not an idol to pray to

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I’m pretty sure if I sneeze near a bank today I’ll soon get a text message asking me to rate the bank for sneezeworthyness; or if I take out money from an ATM, I’ll soon receive an email asking me how my ATM experience was.
We are near constantly being asked how the coffee was, what the checkout was like, how well the comb met our satisfaction. If hotels were as keen to actually meet my needs as get me t