07-08-2017 10:02 via marketingweek.com

Tom Goodwin: The future of retail is everything being shoppable

Alibaba is the world’s largest retailer, selling more than Amazon and eBay combined to over 200 countries. And yet, it holds no inventory. It does no shipping or selling. Perhaps it’s defined best by what it doesn’t do.
There is nothing new about platforms or marketplaces, but we’re seeing the world of retail start to be less about vertical operations or integration and far more about providing thin, horizontal slices of value.
Even companies touted as being ‘verti
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