Today's gamers ask brands to build tomorrow's collaborative experiences

The recent ‘Generation Twitch’ research outlines a series of new behaviors from emerging audiences. In the fourth of a five-part series, we focus on the benefits for brands in recognizing the shift from ‘passive to collaborative’ digital experiences.
Dystopian fiction frequently paints an incorrect picture of people feeling isolated and alienated by digital technology - but this isn’t the case. The reality can be far more positive.
Tech allows people to work, play a