To survive, big brands should find their startup dreams

Ahead of the 2018 IAB Annual Leadership Meeting, Leonid Sudakov, president of connected solutions of Mars Petcare's data and analytics division, discusses how with the right attitude and infrastructure to nurture innovation, even billion-dollar brands can disrupt the status quo. 
No one has the monopoly on the dream. A talented graduate joining a hundred-year-old company has the power to make this world a better place, as does their friend in a tech startup. The bes