TiVo launches new platform for advertisers to transact on its advanced TV data

As IP-based intermediaries between content providers and viewers, companies like TiVo and Roku started to allow marketers to transact on the audience data they’re able to collect as platforms.
At CES last week, TiVo introduced its Audience Management Platform (AMP), giving media planners data-driven audience targeting and more effective ad inventory allocation.
“Advertising is being asked to do more today, and inventory management executives, media planners and service providers are