Tired of tone-deaf ads that are missing the mark? Empathy is the answer.

Tone-deaf.
Out of touch.
Oblivious.
These are just a few of the ways we describe the cringe-worthy things that spill out of brands and agencies when they grossly miss their mark. Moments like when —
Kendall Jenner walked through a protest with her peacemaking Pepsi.
Dove lotion turned a black woman into a white woman.
Zuckerberg used Facebook Spaces VR to virtually tour hurricane-ravaged Puerto Rico.
These examples, and many more like them, have encouraged us en masse to share our favorite