Time to tear back the layers of the programmatic onion!

Wayne Blodwell, chief executive of The Programmatic Advisory, reflects on recent reports on marketers' levels of dissatisfaction with levels of transparency in programmatic media tradings, and suggests some likely outcomes. 
If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied w