Time to ditch Black Friday? Lessons from Chinese internet giant Alibaba

According to founder Jack Ma, China’s internet behemoth Alibaba is set to become the world’s fifth largest economy by 2036. In fact a large proportion of China’s retail shopping is driven by mobile and is said to be “racing ahead” of US and other markets in merging the online and offline worlds.
With such grand ambitions and scope, what can the West learn from Alibaba? The Drum hosted a coffee morning with speakers from Oban International, Future Thinking, Portas ag