Time Inc. launches video-only food brand Well Done

Time Inc. has launched a new food brand called Well Done that will publish a video-only slate of new recipes, food explainers, hacks and news for a social and mobile audience.
Well Done will use Time Inc.’s test kitchens and video studios to create videos specifically designed for social platforms including Facebook, Twitter, Snapchat, Instagram and Pinterest. It will launch from the MyRecipes Facebook page, a Time Inc. subsidiary.
Time Inc.’s food portfolio - Cooking Light, Food &am