TikTok’s EMEA marketing boss takes on wider role

TikTok’s head of EMEA marketing Richard Waterworth has been promoted to UK general manager, a role giving him full responsibility for the social media firm’s UK operations.
Waterworth has been at TikTok for just over five months following a near nine-year stint at YouTube, where he led EMEA marketing. Prior to that he was director of platform marketing at ITV for four years.
In the general manager role he will continue to oversee TikTok’s marketing until a successor is appointe