Tighter broadband advertising rules come into force

Britain’s broadband market is braced for a shake-up following the introduction of tighter advertising restrictions which will force providers to be clearer on the full costs of complicated contracts - following widespread criticism of past practices.
Until now suppliers have been to free separate out the cost of a monthly line rental from their costs but must now package all costs within a single all-inclusive monthly bill in accordance with demands from the Advertising Standards Authority