Tiger Beer combines AI, art and conservation in WWF selfie drive to save tigers

Tiger Beer has collaborated with WWF on a substantial donation and awareness-raising campaign to help clamp down on the illegal tiger trade.
The '3890Tigers' initiative has been named so because in the last century the number of tigers estimated to live in the wild has dropped from around 100,00 to around 3,890, a figure the brand is intent on propagating back to a substantial number.
A digital hub is live at 3890Tigers.com where users can upload a selfie to be reimagined as