Tiffany’s latest creative called into question over resemblance to rival jeweller’s campaign

Tiffany & Co’s latest campaign has raised the eyebrows of eagle-eyed Instagram users who have noted the creative’s similarities to rival jewellery brand Annoushka’s Rule The World campaign.
Created by Mr President in May this year, Rule The World’s print campaign features female hand models showing off the Annoushka’s Crown rings in poses derived from Universal Sign Language.
Tiffany’s print ads, which were released last week (26 July), also depict wo