Ticketmaster bets on smarter tickets to outsmart fraudsters

Ticket sales company Ticketmaster has launched Presence, or what it calls a “next generation venue access control and fan engagement platform” that uses a number of proximity-based digital technologies like RFID, NFC and sound to replace paper tickets and theoretically speed up venue access and ticket transfers, while also eliminating fraud.
Calling it “the future of ticketing”, Ticketmaster said fans use smart devices to enter venues with Presence. Justin Burleigh,