Thursday Night Football on Fox gets quick-hit dedicated spots for each game

The NFL’s Thursday Night Football Presented by Bud Light on Fox debuts September 27, and the network is prepared with a ‘Now It’s a Game’ campaign by Wieden+Kennedy New York. It celebrates a schedule full of marquee NFL matchups with an ‘anthem’ spot and six individual key matchup spots, directed I, Tonya filmmaker Craig Gillespie.
The campaign shows everyday fanatics – such as a dentist, a mechanic and a young student – talking up Thursday Night F