Three young marketers on what it will take to get kids interested in marketing careers

Olivia Gold, senior fashion marketing co-ordinator, Debenhams
“My interest in marketing originated from an editorial perspective, because I thought it was compelling how a picture made me like a product or a brand.
“At school I did business studies for GCSE, which included a marketing-specific module that touched on the basics of the 4Ps, but I think you would have to have done business to know about marketing at my school. If you’re a student who has talents, but just doesn&r