Three UK centres ad push on the charisma of the Snapchat Puggerfly, a buzzworthy AR pet

Three UK has put Snapchat and a monstrous pug and butterfly mash-up at the center of its new marketing campaign underlining its Go Binge offering.
The mobile carrier claims subscribers can send all the Snaps they desire without digging into their data allowance and to illustrate this, they are working with the messaging app to promote the Puggerfly, its answer to rainbow vomit and other memeworthy lenses. 
Wieden+Kennedy London created the ad with help from CGI experts The Mi