Three UK brand chief on why Snapchat was vital to its bizarre Puggerfly campaign

Three UK last week unveiled its new ad campaign underlining its data binges on Snapchat by uncaging a new mascot, the pug-butterfly mascot called the Puggerfly on the app. This was part of a “true partnership” with Snapchat said Katrina Ward-Smith, director of brand and communications at Three UK.
Web users were driven to the augmented reality pet from the campaign’s work across all platforms, with Snapchat sitting at the epicentre of the creative. The mobil