Three trends that could make marketing better in 2017

It is most likely that the universe and its trends don’t really care that the calendar digits have flipped over. That being the case, here are some wider trends that I believe we saw starting in 2016 and will go into 2017 and beyond.
Inter-agency collaboration making for better marketing, and also making marketing better
With the rising importance of interconnected media on the one hand, and budget pressures on the other, clients are expecting agencies to work together.
At WPP it’s c