Three things the ANA is proposing advertisers do to gain transparency from their agencies

One year on from the investigation into media transparency and rebates taking place within the marketing services sector, conducted by the Association of National Advertisers (ANA) the organisation has released advice for members from learnings its investigation provided. 
The widespread allegations made against media agencies and their financial behaviour when it came to billing clients was a major talking point of 2016 and is one that has yet to be fully overcome, with Procter & Gambl