Three things marketers should know about adopting augmented reality

While augmented reality (AR) has promised to break into the mainstream for years, many of its most ardent supporters began to wonder if it would ever overcome its own hype, and many marketers continued to view it as an attempt at innovation with no real long-term impact.
In reality, the technology has already begun to show its true value through simplifying shoppers’ journeys and adding value for consumers. For example, the rise of virtual try-on is transforming the beauty industry and, in