Three surprising secrets behind Taylor Swift's brand success

Taylor Swift has a clear marketing playbook refined over her 15-year career. Salesforce strategy exec Martin Kihn reveals its secrets.
Taylor Swift has a way of breaking things: records, superlatives, hearts, and even – when she committed the previously inconceivable magic of occupying all 10 spots on the Billboard Top 10 with tracks from her 10th album Midnights – herself. See below.
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She also broke Ticketmaster, apparently startled by demand for the 2.5 milli