Three-quarters of major brands reviewing agency roster

The majority of major brands are reviewing their agency rosters as they admit that their current set-up is not fit for purpose.
According to a study by the World Federation of Advertisers (WFA) and management consultancy The Observatory International, clients give their current agency rosters a score of just 5.7 out of 10, where 10 means they are fully happy with the effectiveness of their set-up. That concern means three-quarters are reviewing their current arrangements to ensure they have the