Three on ad blocking and ‘pissing off Google’

Three is moving away from ad blocking after it “pissed Google off” and “received threats” from brands for its approach to mobile advertising.
Speaking at the ad:tech event in London today (2 November), Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers. However, he added that although the ad blocking tests Three trialled earlier in the year with Shine were successful, with 86% of customers satisf