Three innovative strategies which could transform your marketing communications using instant messaging

Instant messaging (IM) is the fastest growing peer to peer means of communication with over 2.5 billion active users globally, and has emerged as the de facto channel for delivering personalised, instant one to one messages of all kinds – images, video and instant chat.
WhatsApp, bought by Facebook in February 2014, now occupies 200 minutes a week of its billion users , and is forecast to surpass 3.6 billion users by 2020 – that’s about half of humanity. Messaging is now w