Three encourages digital detox this Christmas with #coldturkey campaign

Three is adopting the disruptive approach with its Christmas campaign this year by encouraging people to go #coldturkey and put down their phones.
The campaign has been created by creative agency Gravity Road and includes a short comedy spot on Facebook and Instagram.
The ad taps into the issue of mobile phones ruining poignant festive moments through a series of vignettes such as instagramming the turkey to answering the phone during a carol service.
In attempting to extend the reach of th