Three digital marketing trends dominating marketers' thoughts right now

Each year the ad tech industry flocks to Dmexco to tackle some of the biggest challenges facing digital marketers and publishers.
Building on recent years where concerns around brand safety, viewability and GDPR dominated, delegates and exhibitors seemed more optimistic. Conversations shifted from outlining problems to providing more solutions on how to improve transparency and trust throughout the digital marketing and publishing chain. Ads.txt implementation across the landscape and rapid adop