12-12-2016 16:33 via marketingweek.com

Three challenges awaiting Coca-Cola’s new CEO

Coca-Cola is recruiting from within for its new CEO, who will replace Muhtar Kent when he steps down in May. Coca-Cola veteran James Quincey, who is currently chief operating officer, will take on the top job.
Despite Quincey’s extensive experience, he faces a number of challenges at one of the world’s biggest brands. It has seen global sales slide, with revenues falling from $48bn in 2012 to $44.3bn last year.
Battling sugar
One of Quincey’s biggest challenges will be battlin
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