Three brand lessons from the US presidential election

The 2016 US presidential election is racing to its conclusion, and we will know the winner in a matter of weeks. This election cycle has unquestionably been unlike any other in modern US history, and scholars will study it for years to come to identify lessons for future candidates. But I’m currently more intrigued by the learnings brands can take away from the election. 
I believe there are three lessons for brands from this election cycle. 
1 Brands can find a voice in the poli